Prompt Engineering

Prompt engineering is the practice of designing and refining the instructions given to an AI model so its output better matches what you actually need.

This matters most in the ongoing optimization phase after an AI agent goes live — for example, adjusting a support bot's tone or narrowing what it's allowed to answer. A common misconception is that a prompt only needs to be written once — in practice, how users actually phrase questions shifts over time, so prompts typically need continuous iteration based on real feedback.